Customer Spotlight: Lagg Distillery.
Unlock the Power of Unique with Variable Data.
This week, we're placing Lagg Distillery in the spotlight, in celebration of the fantastic release of their latest bottling; Lagg Festival, Single Cask 2026.
We printed the Lagg's latest release label using variable data, meaning every label in the one print run was completely unique. What a way to launch a new product.
Variable Data when used in this way, has the power to elevate customer experience, increase engagement and enhance personalisation, through the added element of collectability. Meaning that it is not only a print capability but something that can truly add value to a product.
The Lagg team were kind enough to share some feedback on what it was like to work with us on this particular project…..
““The team at Spirit Label are great to work with, very knowledgeable and willing to advise on all aspects of the project, from how the creative proposal can be improved, to ensuring that the quality of the finished item is of a high standard.”
See below, images of the Lagg artwork produced on our HP Indigo Digital Press. Our Digital Press Technology, enables us to produce entirely unique, individual labels throughout a print run, with absolutely no interruption to the press.
“Their facilities are excellent and their customer service and communication also on point. Our Lagg Distillery team were proud to show off this very special first ever Lagg Single Malt Festival Single Cask on the day itself.”
Notice how the label design changes!
Thanks to everyone at the Lagg Distillery for allowing us to work on producing these fantastic labels for this fantastic range!

